First Day of Spring: Is Your Brand Protected?
Spring is finally here 🌷
The first day of spring is often associated with fresh starts, new growth, and cleaning up things that have been sitting on the to-do list for too long.
For many businesses, this is also the time of year when they:
• launch new products
• update their logo or branding
• expand into new markets
• set new goals for growth
But there’s one important question business owners often overlook:
Is your brand actually protected?
Many entrepreneurs assume they are protected because they registered their business name with the state or purchased the domain name. Unfortunately, those steps do not create trademark rights.
A federal trademark registration through the United States Patent and Trademark Office is what provides nationwide protection for your brand name, logo, or slogan.
Without that protection, another company could potentially begin using confusingly similar branding — sometimes even forcing a business to rebrand after years of building its reputation.
Spring is a great time to do a little “brand maintenance.”
Consider taking a moment to:
• review whether your business name is trademarked
• confirm that your logo is protected
• conduct a trademark search before launching new branding
Just like spring cleaning your home or office, protecting your brand helps ensure everything is set up for growth in the months ahead.
If you’re thinking about trademarking your business name or logo this year, starting with a proper trademark search and legal review can help avoid costly surprises later.
Here’s to a season of growth for your business.
At Michelle Goff Law Group, we proudly serve clients estate planning clients throughout the entire state of California and Colorado, and entreprenuers needing trademark protection NATIONALL —virtually! No matter where you are, there’s no need to drive to an office. We meet you where you’re comfortable, by phone or Zoom. Contact us today at 719-424-3321 or click here to schedule your consultation.
